159
Search
Engine
Program
Notes
Disclosure
Rating
Paid
Placement
“Sponsored Search Listings” sold by Overture
“Start Here” links sold by Lycos
Pass
(Qualified)
Paid
Inclusion
May occur in main results provided by FAST
Fail
Lycos
Content
Promo
“From the Lycos Network” area
Pass
Paid
Placement
“Sponsored Sites” from Overture
Pass
Paid
Inclusion
May occur in “Web Directory” info from LookSmart or
“Web Pages” info from Inktomi
Fail
MSN
Search
Content
Promo
In “Featured Listings” area
Pass
(Qualified)
Paid
Placement
“Sponsored Links” from Overture, in future from Google
Pass
Paid
Inclusion
None
n/a
Netscape
Content
Promo
Within “Matching Results”
Pass
Paid
Placement
Listings with “Advertiser’s Max Bid” note are paid
Pass
Overture
(GoTo)
Paid
Inclusion
Unpaid results from Inktomi may have paid inclusion list-
ings
Fail
Paid
Placement
“Sponsor Matches” sold by Overture
Pass
Paid
Inclusion
“Yahoo Express” provides fast review and possible inclu-
sion in main listings. Mandatory annual fee for commer-
cial areas.
Fail
Yahoo!
Paid
Submission
Within “Inside Yahoo!” area
Pass
(Copyright, 2002 INT Media Group, Inc. All rights reserved. Reprinted with permission from
Tabella 3.3 [continua]
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