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Tabella 3.3 Paid Content Disclosure Ratings [Sul02e]
Search
Engine
Program
Notes
Disclosure
Rating
Paid
Placement
“Sponsored Search Listings” sold by Overture
“Start Here” links sold by Lycos
Pass
(Qualified)
AllTheWeb
(FAST)
Paid
Inclusion
May occur in main results
Fail
Paid
Placement
“Products and Services” links sold by AltaVista or
Overture
Fail
AltaVista
Paid
Inclusion
Occurs in main results and directory listings
Fail
Paid
Placement
“Sponsored Links” are paid links from Google
Pass
Paid
Inclusion
May occur in main results currently provided by Inktomi
Fail
AOL Search
Content
Promo
“Recommended sites” generally lead to AOL or partner
content
Fail
Paid
Placement
“You may find this featured listing helpful” sold by Ask
Paid
Placement
“You may find these sponsored links helpful” from
Overture
Paid
Placement
“You may find these options useful” paid links from
others
Fail
Ask Jeeves
Paid
Inclusion
May occur in “Click Ask below for your answers” or
“You may find my search results helpful” sections
Fail
Paid
Placement
“Sponsored Link” ads sold by Google appear at top and
to right of main listings
Pass
Google
Paid
Inclusion
None
n/a
Paid
Placement
“Sponsored Search Listings” sold by Overture
Pass
Paid
Inclusion
May occur in any results from Inktomi (look for Inktomi
logo at bottom of page)
Fail
HotBot
Content
Promo
In “Search Partners” and “From the Lycos Network” ar-
eas
Fail
Inktomi
Paid
Inclusion
Paid inclusion program allows sites to be crawled more
deeply in Inktomi’s listings
n/a
Paid
Placement
“Featured Listings” sold by LookSmart
Fail
LookSmart
Paid
Inclusion
Commercial sites pay for listing
Fail
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