157
Tabella 3.2 [continua]
Service
Primary
Results
Sponsor
Links¹
BackFills²
PFP
Service³
Directory
Tweaked
By
4
WiseNut
WiseNut
LookSmart
LookSmart(?)
Zeal
Yahoo!
Yahoo!
Overture
Google
Yahoo!
Yahoo!
Google
Voila.fr
Voila.fr
Voila.fr
Voila.fr
Voila.fr
T-online.de
Fast
Overture
Fast
T-online.de
Fireball.de
AltaVista /
(own?)
Espotting
Fireball.de
Virgilio.it
Google
Virgilio.it
Virgilio.it
Virgilio.it
1
Sponsored targeted advertising links present on search results page.
2
Back fills are results that fill in the primary results. Usually placed at the bottom of search results after
sold results.
3
PFP (Pay-For-Play) The model includes some type of sold results or database inclusion service.
4
Data from this entity influenced or was somehow injected into search results.
5
AllTheWeb is Fast Search and Transfers showcase site.
6
According to widespread news reports, Google will be the new provider of primary search results some-
time in the next few months (jul-2002).
7
search.netscape.com is primarily powered by Google. However, on Netscape.com, the user is supplied a
drop-down with Google, Ask Jeeves, LookSmart, Lycos, Search.Netscape, and Overture options with
Google as the default.
8
Ask Jeeves has completed a deal with Google to install Google AdWords on Ask Jeeves and Teoma as
sponsored links.
Removed: Go.com, NorthernLight, Excite, and WebCrawler are now basic search affiliate sites of several
search services (mainly Overture).
(Copyright, 2002 WebmasterWorld.com. All rights reserved. Reprinted with permission from
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